“Puerto de Indias Strawberry Gin embraces the sweet note strawberry fans will be looking for” – Bernadette Pamplin, Gin Guru
- Survey conducted by Spanish gin brand Puerto de Indias asked UK consumers about their favourite gin flavours
- 1 in 5 UK consumers (21.9%) vote strawberry gin as their number one
- Strawberry is also a favourite amongst younger consumers, scoring top with 54.5% of 18-24 year olds
To mark the summer season, UK consumers have been taking part in a survey to find their favourite gin flavours, and the results are in.
Interestingly, strawberry has been voted as the UK’s favourite gin flavour, with more than 1 in 5 consumers (21.9%) saying they’d pick it over any other flavour when shopping.
In particular, strawberry flavoured gin is especially popular with the younger demographic, with over half (54.5%) of 18-24 year olds rating it as their favourite flavour.
Puerto de Indias is the leading premium strawberry gin in Spain, and the pioneer in creating the first fresh strawberry gin to reach the market.
Made with real strawberries and packed with intense flavours, Puerto capitalises on the consumer shift away from artificial flavours, with the natural food flavours market projected to succeed at a CAGR of 5% during 2022 – 2029[1].
Jack Sotti, Sunday Brunch host, commented: “Puerto de Indias Strawberry is such a wonderful modern day gin. The juiciest strawberry flavour I’ve come across is testament to their wonderful raw materials. I’ve loved mixing with it this summer, my go to has been a strawberry frosé slushie!”
Bernadette Pamplin, Gin Guru and Drinks Writer, added: “For me, I saw a huge difference in the nose, which was complex and multi-layered with the fresh green notes you’d expect from fresh strawberries. This complexity did spread to the palate which made for a much more interesting drink, and there is a softness to the overall flavour, and still the sweet note strawberry fans will be looking for.”
Erwin Maldonado, Global Chief Marketing Officer at Puerto de Indias, said: “We are immensely proud to be the #1 Strawberry gin brand in Spain and it is fantastic to see the trend for natural strawberry gins continue in the UK. We strongly believe our strawberry gin is an ideal way to appeal to strawberry-loving consumers in the UK.”
Apart from the usual suspects of lemon and lime, strawberries have also been voted as consumers’ favourite gin garnish when drinking at home, with 1 in 5 consumers (20.4%) preferring to serve their tipples with the red berry.
Why not capitalise on the popular strawberry trend and immerse your customers in the spirit of Spain by suggesting the Puerto de Indias perfect serve?
[1] https://www.designerwomen.co.uk/natural-food-flavors-market-2022-latest-trends-demand-global-outlook-%D0%BD%D0%B0ld%D1%96n-%D1%82%D0%B0%D0%BA%D0%B0%D1%95%D0%B0g%D0%BE-g%D0%B0%D1%98%D0%B0n%D0%B0nd-%D0%BA%D0%BEt%D0%B0n%D1%83/
Comments are closed.