Sugro UK appoints Raj Krishan as Head of Business Development

Sugro UK is pleased to announce and welcome Raj Krishan in a newly created senior role of the Head of Business Development. Sugro is the leading buying and marketing group for independent wholesalers in the UK and Raj’s appointment is a confident step in future investment and a step forward to align and deliver Sugro’s business strategy. Well-known and respected within the wholesale/convenience industry, Raj brings vast wealth of experience. As a Head of Business Development, Raj will be responsible for developing and delivering Sugro’s strategic initiatives for sales and business improvements, including developing current and future member relationships.

He joins the Sugro team from AF Blakemore where he served as Wholesale Distribution Sales Director. During his successful tenure at Blakemore, he played a significant role in transforming the Wholesale Distribution division and successfully led the division, enrolled new customers and developed existing accounts leading to a significant revenue and profit increases. Prior to joining Blakemore, he held several senior posts at Landmark, Todays and Nisa.

Neil Turton, Managing Director of Sugro UK, expressed confidence that “Raj is an experienced wholesale expert, who very much fits with the business growth strategy that is of growing wholesale and contracts business, in addition to increasing membership. Raj will be a significant and vital asset to Sugro in becoming a better wholesaler.”

“I’m excited to be joining and contributing to the growth of Sugro UK. I’m looking forward to working with the team and members to develop the many opportunities in these fast paced and changing times of wholesale”, said Raj Krishan.