Leading soft drinks manufacturer, Sunmagic Juices, has introduced a new range of health-focused shots under its Village Press brand.
With the increased demand for health-conscious food and drink and the rising popularity of GLP-1 compatible diets, consumers are becoming more intentional with their drink choices. Options such as smoothies, health shots, and premium whole fruit juices are performing particularly strongly thanks to their ability to deliver flavour and functional health benefits. Sunmagic’s VP Shot range has been developed with this in mind.
Unlike many health shots, VP Shots are cold-pressed to lock in nutrients and flavour and are made of 100% natural ingredients. Customers can choose from four vibrant flavours:
- Ginger: The one that made health shots go viral, this fiery tipple contains 12g of fresh ginger root in every bottle to help boost immunity and fight fatigue.
- Turmeric: This natural anti-inflammatory has 12g of turmeric root in every bottle and also improves energy and immunity support.
- Jalapeño: Rich in vitamin C & D, this spicy shot is great for antioxidant support and immunity.
- Hot Mango: Ideal for tapping into the ‘swicy’ trend and demand for gut health solutions, this shot contains 1 billion live cultures per bottle and is an excellent source of fibre.
All four VP Shots are perfect for supporting daily wellness or as an instant pick-me-up. Each flavour also benefits from a shelf life of 60+ days, making stock management easier and reducing the risk of waste.
Hannah Richardson, Marketing Executive at Sunmagic Juices, comments on the popularity of health shots:
“The functional drinks market has surpassed over £100M in the UK, with over 130 million shots downed in the last year*. While this popularity has thoroughly taken off in retail, it is now coming to be expected in foodservice environments as both grab and go and in-house dining offerings. We’ve developed the VP Shot range to combine popular flavours with ingredients that have tangible benefits, including immunity, anti-inflammatory, and antioxidant support – perfect for warding off winter colds and appealing to customers with a renewed health push for the start of the new year.”
Foodservice operators have two formats to choose from to suit all their requirements. For venues looking to expand their grab-and-go offering, the VP Shot range is available in convenient 60ml bottles which feature a screw-cap lid for customers to takeaway and enjoy later. Operators looking for more flexibility of portion sizes can instead opt for the VP 500ml packs. This is ideal for operators focusing on in-house serves and is a particularly popular option as part of the breakfast and brunch occasion.
For further information on the Sunmagic Drinks portfolio please visit https://sunmagicjuices.co.uk/
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