It takes a great deal of time and effort to make sure customers served by Fragilistics get what they pay for in one piece, and that’s because of the care they take to deliver.

6The UK’s only dedicated mirror delivery service is out on its own when it comes to customer service and it is one of the reasons why the company is so successful.

With a fleet of specially equipped vehicles and a dedicated customer focus, the company delivers mirrors to destinations all over the UK and has an impressive record for getting the goods there safely, which can be extremely difficult when dealing with such fragile items.

Director of Fragilistics, Robert Dixon, says that the company’s record for superb customer care is just one of the secrets of its success:

“We have to focus 100% on the needs of the customer because they rely totally on us to get their goods delivered on time and in one piece. We promise to deliver weekly to every postcode in mainland UK and because we set our standards high, customers expect the best.”

Fragilistics is based in Milton Keyes, an ideal location to deliver up and down the country and they have specialised exclusively in the delivery of mirrors for many years.

Robert added: “It is because we have been doing this for a number of years that we know what we are doing and why customers come back to us time and time again. We place a lot of pride in our service and that is why we use a fleet of especially adapted vehicles as it means that breakages in transit are just 0.5%.

“Another reason we believe in giving our best is that customers are extremely savvy when it comes to knowing what they want and when. If we promise something will be delivered on a certain date, it invariably will.

“But just don’t take our word for it, customer feedback is important to us and that is why in this digital age, we encourage comments and invest in the areas where it is most needed in order to make sure we are on top of our game.”

And investment has been made in the state-of-the-art warehouse where the mirrors are stored and in the new fleet of vehicles and dedicated drivers which deliver them; the vehicles can cater for mirrors that are 8ft in size.

This year alone, Fragilistics has made over 30,000 deliveries and covers the central London area three times a week.

“Knowing what our customers expect from us is half of the battle and by making sure they get their mirrors quickly makes all the difference when word of mouth is just as effective as positive comments from customers on our website. People are more inclined to use a company that their family and friends recommend,” said Robert.

Once an order has been placed with Fragilistics, they collect the mirror from the warehouse and liaise with the customers directly.

Robert added: “There is nothing worse than having to wait in all day for a delivery, so we try to make sure that our drivers contact the customer with a 30 to 60 minute window of when to expect their mirror.”

But what does the future hold for Fragilistics?

“We aim to keep investing in order to stay at the forefront of our industry,” said Robert, “and we are ready to adapt to new challenges and situations in order to continue our commitment to customer satisfaction.”

Robert Dixon

Tel: 01908 315149


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