Swizzels has collaborated with Day Out With The Kids to launch exclusive discounts on its variety packs – Scrumptious Sweets, Luscious Lollies and Curious Chews.
The promotion gives shoppers the chance to win one of 5,000 annual VIP passes which offer hundreds of exclusive discounts on top attractions across the UK including theme parks, aquariums, zoos and outdoor adventures.
Even if it’s not a winning pack, customers will receive a free three-month family pass with every purchase to enjoy more days out for less throughout the summer.
With a range of sharing occasions between July and December, the promotional packs have been created to support retailers in driving variety pack sales during the FIFA World Cup 2026, summer holidays, half-term, Halloween and the Christmas break.
Available from July, the offer also extends to £1.25 price-marked packs, enabling retailers to highlight value for money and price consistency, as well as driving impulse sales.
To enter, shoppers simply need to scan the QR code on the purchased pack or visit the Swizzels Days Out website and enter their details to find out if they’ve won.
Clare Newton, trade & shopper marketing manager at Swizzels, said: “Summer and Halloween are key seasonal periods for variety bag sales and with the launch of these promotional packs in collaboration with Day Out With The Kids, we’re giving shoppers even more of a reason to pick up a variety bag for their sharing occasion, helping retailers drive sales across the summer holidays and into Halloween and Christmas.
“We also recognise that days out have become increasingly expensive and financial pressures are putting strain on household budgets. By offering discounts on a wide range of attractions, we hope to support families in enjoying more days out for less this summer and throughout the rest of the year, enabling them to take advantage of special seasonal events and make precious memories together.”
Commenting on the partnership, James Morgan, chief executive officer at Day Out With The Kids, said: “In collaborating with Swizzels, we can bring thousands of discounted days out to more families across the UK. With every purchase of a variety pack, people can access cheaper tickets for an endless range of attractions, whether they’re at home or on holiday, saving money at a time when it really counts.
“As brands rooted in fun, family and memory making, Swizzels and Day Out With the Kids felt like the perfect match for helping people experience new places for less and fill their summer holidays and seasonal occasions with great adventures.”
The launch will be supported by a national audio campaign across broadcast and digital radio with Hits Radio as well as podcasts. Centred around the role of Swizzels products and days out in making memories, the campaign will help raise awareness and drive consumers into stores.
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