Takis® is expanding its UK range with the launch of new 55g non-price marked packs across its Fuego, Intense Nacho, and Smokin’ BBQ flavours, strengthening the brand’s existing portfolio while maintaining the intense flavour profiles and high consumer appeal that have driven its rapid growth in the category.
While the flavour experience and category rationale remain consistent with the current line-up, the 55g non-PMP format provides a strategic route to incremental distribution and new consumption occasions.
Particularly suited to meal deals, vending, travel retail, and broader grocery and convenience retail, the extension enables retailers to position Takis® as an integral part of high-value missions where PMPs can restrict ranging. The new format also offers retailers stronger margin control and greater promotional flexibility, while delivering a premium, high-impact snack that performs across multiple occasions.
Commenting on the launch of the new 55g non-PMP formats, Marta Valles Sanchez, Marketing Director Takis® Europe, said: “This extension enables Takis® to reach consumers in more consumption occasions and channels. The new 55g non-PMP format gives retailers greater flexibility to offer the brand in meal deals, vending, and travel retail, while continuing to deliver the bold flavour experience that Takis® is known.”
For further information visit www.takisgb.co.uk
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