Takis® has rolled out a four-city Freshers’ campaign designed to drive discovery across the full flavour range and reinforce the brand’s “All intense, not all spicy” message.
Running until 9th October, the campaign combines two complementary activation formats created to reach students wherever they are, either on campus or in the heart of high-footfall city locations. The campus takeovers are designed to deliver sustained engagement, encourage repeat interaction and create a high-visibility brand presence at the start of term.
On 28th September, 1st, 5th and 8th October, Takis® will take over major university campuses with the Takis® Arcade, a high-energy, dwell-time-driving experience featuring a Takis® Arcade Machine with 100+ playable games, Takis® Table Football, Takis® Air Hockey and an Interactive Selfie Station with a built-in social follow mechanic.
On 29th September, 2nd, 6th and 9th October, Takis® will shift into high-reach mode with a series of guerilla sampling bursts across Manchester, Liverpool, Birmingham and London. Brand ambassadors will distribute Takis® in key student movement corridors – such as Manchester’s Oxford Road – during peak footfall periods to maximise reach and drive trial. This city-centre activity is designed to complement the campus experience, ensuring Takis® reaches students who engage directly with the Arcade as well as those moving through the wider city environment.
By pairing immersive campus engagement with high-volume city sampling, and working with carefully selected social media influencers, Takis® aims to recruit new consumers and encourage discovery across the full flavour range. Takis® expects the Freshers’ 2026 programme to deliver significant trial, strong social amplification and a high-energy brand presence across all four cities as students begin the new academic year.
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