S&B Herba Foods Limited are running a 10% extra free promotion on Peacock USA Easy Cook Long Grain Rice throughout December 2016.
The promotion will be heavily supported by an advertising campaign aimed at the Afro-Caribbean restaurant trade and inhome consumers. The campaign will include radio advertising on Premier Christian and Colourful radio stations, with a phone-in competition to win a year’s supply of rice; road side bill board advertising in highly targeted areas in London; a mail shot to over 600 restaurants and in-store point of sale displays.

“This is the first time we have advertised our Peacock brand on this scale”, says Ethnic Sales Manager, Peter Walker. “The aim of the campaign is to raise brand awareness, encourage trial, create demand and drive sales volume through our cash and carry retailers”.

Peacock USA Easy Cook Rice has a subtle flavour and individual fluffy grains which perfectly complements many African and Caribbean dishes.

Based in Orpington, Kent, S&B Herba Foods Limited is a subsidiary of Ebro Foods Group, the leading Spanish food group, with interests in rice and pasta products. Its brands include Peacock, Phoenix, Horseshoe, Karam and Sun-Maid California Raisins. S&B Herba Foods markets and distributes branded and private label rice as well as bulk rice and rice flour in the United Kingdom.


Shirley Griffiths, Marketing Manager

Tel: 01689 878779

Email: shirley.griffiths@sbhf.com


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