Starcount CEO Edwina Dunn and Chief Data Scientist Clive Humby have both been awarded an OBE for services to data and business in the UK. Over the past 40 years they have established themselves as pioneers in data science, revolutionising the use of transaction data and harnessing the power of customer insight to drive huge success for businesses across the globe.

In 1989 Edwina and Clive co-founded global insights business, dunnhumby, which was responsible for launching Clubcard for Tesco, the first mass customisation loyalty programme in the world. This propelled Tesco to double its market share in less than three years and led to dunnhumby working with retailers in over 25 countries before selling the company to Tesco in 2008.They now run data-science consultancy Starcount, working with clients in multiple markets.

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