Established in 1962, Audio-Technica is devoted to the design and manufacture of audio equipment. Initially known for state-of-the-art phonograph cartridges, the company now creates high-performance microphones, headphones, wireless systems, turntables and a broad range of other premium quality electronic products for home and professional use worldwide.

The company markets its comprehensive range through a network of specialist authorised resellers, while its webstore allows consumers to order online for direct dispatch.

With Covid-19 and subsequent lockdowns driving a notable spike in public demand for all forms of home entertainment equipment, Audio-Technica experienced a sustained upsurge in orders – particularly through its online channel – throughout 2020.

The growth in the number of B-2-C orders received and processed at the company’s Leeds-based distribution facility, prompted Audio-Technica to reconsider the type of materials handling equipment it deployed within the Yorkshire store.

Picking staff had used traditional ladder-type access platforms to reach elevated pick faces within the racking aisles. But as Audio-Technica’s online business grew, this method proved inefficient and it became obvious that a more sophisticated approach was required.

After an in-depth review, Audio-Technica introduced the Flexi Easi-Pick – a mid-level vertical order picker that is the latest addition to the range of intralogistics solutions offered by Narrow Aisle Ltd.

Designed specifically with e-fulfillment operations in mind, the Easi-Pick is a compact ride-on electric-powered vertical order picker that delivers hugely improved productivity and increased safety for warehouse staff as they undertake a range of picking duties at height within warehouse aisles.

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