Confectionery wholesaler Hancocks is encouraging retailers to keep an eye on social media trends and stock up on sweets being made famous by TikTok.
Sour sweets have been named as the top trending confectionery item, with many social media users trying to get their hands on the sourest sweets they can find.Following the increase in popularity among customers,retailers are being urged to stock up on the trending sweets to appeal to younger customers and their parents who are spotting the trends on TikTok.
Hancocks stocks sour sweets from the biggest names in confectionery from around the world, with some especially tangy treats from sour specialists.
Among the popular brands are Warheads and Toxic Waste who specialise in super sour sweets at pocket money prices making them perfect for younger customers.
Most popular lines include Warheads Super Sour Thumb Dippers which come in strawberry, apple and blue raspberry flavour and Warheads Super Sour Trio Gel Wheel, a sour fruit flavoured gel candy.
Favourites from Toxic Waste include Toxic Waste Yellow Tubs which are packed with sweets in five ultra sour flavours including apple, watermelon, lemon, blue raspberry and cherry.
The colourful assortment of Pez Sour refills with a surprise – the berry flavour will turn the customers tongue blue. Sour flavours include berry,green apple, watermelon and lemon and lime.
Other popular brands for sour confectionery include Zed Candy, Bazooka and Sweet Bandit.
Here are the current top five sour trending products from Hancocks:
- Zed Candy Screamers Big Lick Blue Razz / Purple Razz
These sour flavour candy drinks in a roll on bottle are the perfect novelty confectionery for children. The super sour flavours include blue raspberry and raspberry sour.
- Warheads Extreme Sour 2 in 1 Snap-Ice Sticks
Perfect for sunny weather, Warheads Extreme Sour 2 in 1 Snap-Ice Sticks come in four extreme sour flavours – green apple, watermelon, black cherry and blue rasberry. Once frozen, customers can twist and snap each pop in half for a refreshing and mouth watering treat.
- Bazooka Xtreme Juicy Drop Gummies
These Juicy Drop Gummies come in three sour flavours – cherry berry, cola and strawberry lemonade. Each pack contains tasty gummies that customers can fill with the super sour gel pen to create a tasty treat.
- Barratt Wham Extreme Bar
This is a super sour version of the Barratt Wham Chew Bar. The long lengths of raspberry flavour chew are scattered with super sour crystals.
- Sweet Bandit Ooze Tubes
The Sweet Bandit Ooze Tubes are delicious sour candy liquid packed in a fun squeezy tube. They come in three fruity flavours, watermelon, blue raspberry, and cherry.
Kathryn Hague, Head of Marketing at Hancocks said: “Everyone wants to try the latest trend, and stocking up on popular products is a good way to drive sales and tempt new shoppers into stores.
“Sour flavours have always been a popular choice for independent retailers looking to appeal to younger customers. Now they’re able to choose from some of the biggest brands and most exciting confectionery from around the globe.”
Hancocks is the UK’s leading confectionery wholesaler with 14 nationwide cash and carry stores and an online channel www.hancocks.co.uk. Customers can shop online 24/7 with delivery to the door or click and collect options.
Hancocks is the one stop shop for confectionery wholesale for over 25,000 independent retailers and is part of the World of Sweets group.
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