b2b.store’s ProConnect Platform has another new user as Time Wholesale Services signed up to the service to increase engagement levels with its customers.
The Unitas member will use the WhatsApp platform to communicate special deals and discounts to customers, and aims to benefit from the high read rates seen by other wholesalers on the platform to boost sales.
Managing Director Sony Bihal was impressed by how b2b.store had created a WhatsApp Business API service that is tailored to the food and drink wholesale sector.
“We’d seen a lot of talk about the impact WhatsApp is having in the sector and felt ProConnect was the best option for Time to do this with,” said Bihal.
“It’s important for us to work with b2b.store, who have experience in getting the best results for similar businesses and a clear vision for how to further develop the product to have an even greater value for us in the future.
“Our initial strategy is to share promotions with our customers, but with the roadmap that b2b.store shared with us, we’re excited by what else we could use our WhatsApp channel for further down the line too.”
A significant part of that is due to the launch of b2b.store’s new B2B WhatsApp platform, ProConnect.
The first version of the platform launched this year and includes enhanced analytics, improved user authentication and greater security, with a host of future developments planned for 2025 to deliver a next-generation WhatsApp experience.
b2b.store’s WhatsApp services are already used by several big names in the sector, including Bestway and Sugro, and its previous solution, B2B WhatsApp, was a finalist in this year’s Technology Initiative of the Year category at the Grocer Gold Awards, with the new release the first big upgrade since then.
“We’re delighted to welcome Sony and Time Wholesale Services – as a well-respected wholesaler, it’s great to see another big name join our ranks,” said b2b.store CEO Rob Mannion.
“It’s an exciting time to be involved with ProConnect with a number of high-profile signups and some big developments to enhance our service.
“There’s no mistake WhatsApp is having a big impact on the way wholesalers and suppliers are communicating with their customers and as the only solution that specialises on solutions for this sector, we’re leading the way.”
For more information or any queries, please contact b2b.store’s Head of Comms, Chris Evans, on chris.evans@b2b.store
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