The UK’s number one supplier of Caribbean food and drinks is launching price marked packs for one of its most popular drinks ranges.
Grace Foods UK’s Say Aloe Vera Drinks range is a soft drink made with real aloe vera pieces and juice, and natural grape flavour, is deliciously refreshing in a way many other soft drinks aren’t and is packed full of vitamin C, which helps reduce tiredness and fatigue. The drinks are available in Original, Strawberry and Mango.
From 1st April, Grace Say Aloe Vera drinks range will be in price marked packs at £1.29 for three flavours – Original, Strawberry and Mango – in 500ml bottles. The PMPs will be available at convenience stores across the country.
Talking about the decision to launch Grace Say Aloe Vera PMPs, Dorota Dziedzic, Brand Manager at Grace Foods UK, said: “We haven’t done PMPs on our Say Aloe Vera range since 2021 and we are very mindful of the fact that research** has shown that convenience-store customers trust PMPs, and 76% of convenience retailers being more likely to stock PMPs and 57% of retailers saying PMPs are now more important than ever.
“This is a surefire way for independent retailers to show their customers that they do stock great value products in a time when everyone is watching their pennies.
“And our Grace Say Aloe Vera PMP range is not only budget friendly but is also a really, refreshing popular drink; just what we need with spring, summer and hotter temperatures just around the corner.”
Grace Say Aloe Vera PMP range will be available at convenience stores across the UK at £1.29 for 500ml bottles.
*SOURCE: IRI UK Caribbean Food and Drink, Retail Sales – 24 February 2024
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