‘Focus On’ by Plan for Profit is the new series of mini category guides designed to support independent retailers across the UK, covering emerging and established categories that typically feature in an independent convenience store.

The newest editions of Focus On highlight the opportunities that the energy drinks and hard Seltzers categories present for independent retailers. Unitas Wholesale has partnered with CCEP to provide key insights on Energy Drinks, and Budweiser Brewing Group to help retailers understand the emerging licensed category, hard seltzers.

Plan for Profit Category Controller, Tracey Redfearn, explains how the new guides can help retailers: “The NEW ‘Focus On Energy Drinks’ guide will help independent retailers better understand this category of growth and the key brands driving this. Our ‘Hard Seltzers’ Focus On guide introduces this emerging category and outlines how independent retailers can introduce hard seltzers into their store to take advantage of this opportunity.”.

There are now a total of eight editions of Focus On, available for FREE NOW at participating Unitas member wholesalers, and FREE to download via the Plan for Profit website and app.

Unitas Wholesale will be launching more “Focus On” guides throughout 2021 with printed copies available in selected Unitas Wholesale member depots. Digital versions are available to view and download at www.planforprofit.co.uk or via the Plan for Profit app, search ‘Plan for Profit’ to download the app from your preferred app store.

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