‘Focus On’ by Plan for Profit is a brand-new series of mini category guides to support independent retailers across the UK, covering specific categories that typically feature in an independent convenience store.
The newest editions of “Focus On” guides include key insights and advice developed in partnership with Nestle Food & Beverages, on the ‘coffee’ category and CCEP on the ‘ready to drink (RTD) coffee’ category. The guides are specifically designed for independent retailers and highlight the opportunities that each category presents.
Plan for Profit Category Controller, Tracey Redfearn, explains how the new guides can help retailers: ‘The NEW Focus On ‘Growing the Coffee Category’ guide will help independent retailers better understand the category as whole to take advantage of the shift to more premium coffee consumption at home. Our ‘Ready to Drink Coffee’ Focus On guide highlights the key opportunities within the RTD coffee category and outlines how independent retailers can grow sales in-store with expert range and merchandising advice on this growing category worth £166m+ .”.
There are now a total of six editions of Focus On, available FREE NOW at participating Unitas member wholesalers, and FREE to download via the Plan for Profit website and app.
Unitas Wholesale will be launching more “Focus On” guides throughout 2021 with printed copies available in selected Unitas Wholesale member depots. Digital versions are available to view and download at www.planforprofit.co.uk or via the Plan for Profit app, search ‘Plan for Profit’ to download the app from your preferred app store.
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