Unitas Wholesale’s latest Focus On category guides are designed to help retailers drive sales and profits in the £2.47bn soft drinks market.
Two Focus On guides, one on Soft Drinks and a deeper focus on its largest segment, Energy Drinks, are now available in selected member depots and for free online.
Focus On Soft Drinks offers retailers an overview of the fastest-growing areas within the category, as well as revealing the top 10 bestselling Sports, Fruit Carbonates, Energy, and Iced Coffee brands. Retailers will also be able to find shopper insight and planograms they can implement in store.
Focus On Energy reveals the top-selling singles and take-home products and outlines the opportunity for retailers in low-sugar energy drinks. Retailers can also find five planograms for different sized fixtures, meaning there is something for every sized store in the guide.
Tracey Redfearn, Head of Marketing and Communications at Unitas Wholesale said: “We’re very proud of our latest Focus On guides on Soft Drinks and Energy Drinks, which we believe will really help retailers maximise sales growth opportunities.
“We’re aware that a lot of the advice within the category is delivered around summer, but soft drinks is a key category all seasons. By launching these guides now, we hope we can equip retailers with knowledge they need to make the category a year-round success.”
| Top 10 bestselling soft drinks by volume[1]
Coca-Cola 1.75l Pepsi Max 2l Coca-Cola 500ml Volvic Unflavoured 1.5l Diet Coke 1.75l Monster Punch 500ml Coca-Cola 330ml Monster 500ml Red Bull 250ml Highland Spring Unflavoured 1.5l |
Top 10 performing in value1
Red Bull 250ml Coca-Cola 500ml Coca-Cola 1.75l Red Bull 355ml Red Bull 473ml Monster Punch 500ml Monster 500ml Coca-Cola 330ml Monster Ultra 500ml Monster Juiced Mango 4x250ml |
| Bestselling single energy drinks
Red Bull 250ml Red Bull 355ml Monster 500ml Boost Original 500ml Red Bull 473ml Lucozade Sport 500ml Monster Juiced Mango Logo 500ml Monster Punch Pipeline Punch 500ml Lucozade Energy Orange 500ml Prime Ice Pop 500ml |
Bestselling take-home energy drinks
Lucozade Energy Orange 900ml Lucozade Energy Original 900ml Red Bull 4x250ml Monster 4x500ml Boost Original 1Ltr Lucozade Energy 6x380ml Lucozade Sport Orange 4x500ml Lucozade Sport Raspberry 4x500ml Monster Ultra Regular 4x500ml Red Bull Sugar-free regular 4x250ml |
Accessing Plan for Profit guides
- Printed copies of the new guides are available in selected Unitas Wholesale member depots.
- An online version of the guides can be accessed at co.uk and via the Plan for Profit app, which is available to download on apple and android devices.
[1] Nielsen and CGA Indies and Symbols, Volume in Litres, MAT 2022
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