Vape Supplier Limited (VSL), one of the UK’s fastest-growing wholesalers, has joined NBC as its latest member as the business continues to accelerate its expansion into food and drink.
VSL supplies thousands of independent retailers across the UK through its Trade App, supported by a nationwide field sales team and next-day delivery service.
While the business has built a strong position within the vaping category, significant investment is now being made into its wider FMCG proposition, with food and drink becoming an increasingly important part of VSL’s growth strategy.
The wholesaler is rapidly expanding its range, combining strong everyday value and availability with new and emerging products sourced from the UK and international markets.
Jo Wrate, Trading Director at Vape Supplier Limited, said:
“We’re delighted to be joining NBC. This is another important step in the development of our food and drink business and gives us the opportunity to build stronger relationships across the wholesale and supplier community. VSL has grown rapidly by listening to independent retailers and giving them the products, pricing and service they need to compete. We now want to bring that same energy and ambition to food and drink. We’re investing heavily in the category, expanding our range and continually looking around the world for exciting products and emerging trends that we can bring to the UK independent retail market. We’re looking forward to working collaboratively with NBC, its members and suppliers and playing an active role within the group.”
NBC has seen significant interest from prospective members and NDN customers over the past 18 months, receiving more than 100 enquiries as awareness of the group and its proposition continues to grow.
Clare Spindler, NBC Business Development Manager, said:
“Whilst we have had an incredible amount of interest from potential new members, we must be sure that they share our values of cooperation and collaboration. Following our recent meetings with Jo and the team, we are very sure that this will be a great fit for both parties.”
The new membership further strengthens VSL’s ambitions within food and drink as the business continues to broaden its proposition for independent retailers across the UK.
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