Vapouriz announced this week that is has signed agreements with two key players in the convenience channel, Nisa and Bestway Van Sales and Cash & Carry divisions. This will bring Vapouriz brands, that include the award-winning Double Drip, 50|50, Ohm Baked and Vapouriz Classic, to the increasingly important convenience channel.
Ben Mison, Head of Sales comments, “We have always recognised the importance of the convenience channel and are delighted to be working with these two recognised and reputable brands – a perfect match for our products.”
The partnership with Bestway is twofold, with 200 Bestway Vans making 50|50 and Double Drip available to 20,000 retailers; and the 65 Bestway Cash & Carry depots will carry a wider range of Vapouriz products that includes 50|50, Pocket Fuel, Pure Evil, Double Drip and the recently launched Double Drip Nic Salts.
The Nisa deal allows the company’s 4,000 members to order the full Vapouriz range of brands on the Nisa Direct To Store Portal. The products are picked and distributed from Vapouriz’s spacious warehouse at its Surrey HQ and are delivered overnight.
Both companies will also be able to take advantage of training and marketing resources to ensure their retailers are knowledgeable in both selling and understanding the vaping industry, and present well merchandised stock.
Continues Mison, “This is a brilliant opportunity for everyone involved, Vapouriz products are now available for even more consumers to enjoy and retailers are able to capitalise on this rapidly expanding category with POR of over 50% on all our products. We really understand the role a local store can play in helping their customers understand the benefits of vaping, and with the education and expertise we can provide to retailers, help their customers make the switch. It is a great example of both manufacturer and retailer working in harmony.”
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