Vimto Out of Home, supplier of the leading soft drinks brands for hospitality and leisure, is set to revive the iconic SLUSH PUPPiE frozen drink brand in the UK, following a significant new agreement with the brand’s US owners, J & J Snack Foods Corp.

The long-term agreement gives Vimto Out of Home, part of Nichols plc, the rights to manufacture, manage, distribute, and sell the SLUSH PUPPiE brand across the UK, Ireland, and Europe.

The company is planning to refresh the brand and give the ‘pup’ a new lease of life when it relaunches. Using its expertise as the UK’s leading frozen beverage supplier, the company has exciting plans to reinvigorate the brand and bring it to a new generation of slush fans.

Nick Yates, Commercial Director at Vimto Out of Home, said: “We are thrilled to welcome SLUSH PUPPiE into the Vimto Out of Home family. SLUSH PUPPiE is a brand that is extremely well-known in the UK and we are delighted to be able to offer our customers an even wider choice of frozen drinks brands.

“We’re passionate about frozen drinks and believe that under our care and with our unrivalled expertise in the sector we can help SLUSH PUPPiE reach its full potential in the UK and Europe.”

Dan Fachner, President and CEO at J&J Snack Foods Corp, said: “Given their track-record of success within the frozen category, we know Vimto Out of Home is very well positioned to take the SLUSH PUPPiE brand to the next level in this market. We’re looking forward to seeing big things from this brand and continuing our partnership with Vimto Out of Home.”

SLUSH PUPPiE will join other leading frozen brands in the Vimto Out of Home portfolio, including the world’s number one frozen beverage brand, ICEE which can be found chilling across some of the UK’s biggest cinema chains and theme parks, and customer-favourite Starslush – which is stocked in over 5,500 outlets, across the UK’s biggest leisure attractions.

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