British American Tobacco’s e-cigarette brand Vype today announces the latest evolution in its range of vaping products – the Vype ePen 3.

An Evolution

Vype ePen 3 is at the cutting edge of closed-system vaping technology, providing a genuine alternative to adult smokers and vapers looking for a smoother and more satisfying experience. The device’s powerful 650mAh battery delivers an intense flavour, making Vype ePen 3 our ultimate closed-system device delivering superior performance in internal tests versus other leading Pod Mods.

Brand New Design

The innovative design of Vype ePen 3 is stylishly compact and the soft touch metallic finish is available in a range of colours to suit all tastes and styles, including red, black, blue, silver, white and gold.

This incredibly simple to use, high-performance system guarantees satisfaction with a reliable all-day use battery*, making it the ultimate choice for smokers and vapers. Designed with the user in mind, the smooth and compact device fits comfortably in hand and discreetly into pockets.

With click in-and-out pods**, Vype ePen 3 is designed to be a convenient and simple to use device, while a wide range of flavours and nicotine strengths provide a choice for each vaper.

Intense Flavours

The specially formulated flavours within the Vype ePen 3 pods and eLiquids range have been rigorously tested for quality in the UK and come with four nicotine levels (0mg/ml, 6mg/ml, 12mg/ml, 18mg/ml). Flavours include:

  • Blended Tobacco: A blend of smooth, toasted tobacco notes;
  • Crisp Mint: An expertly crafted refreshing mint sensation;
  • Wild Berries: A fresh mix of rich wild berries with a subtle hint of vanilla;
  • Golden Tobacco: A balanced combination of smooth and creamy golden tobacco notes with a hint of sweet caramel;
  • Dark Cherry: A deep yet light blend of dark cherry and red fruit notes;
  • Fresh Apple: A refreshing mix of zesty green apples and cool mint leaves;
  • Infused Vanilla: A blend of sweet and creamy vanilla and caramel tones;

For the first time, a 14-day obligation free trial available at will enable consumers to discover the satisfying taste and high performance of the Vype ePen 3, before committing.

Gemma Webb, General Manager at British American Tobacco UK says: “Gemma Webb, General Manager at British American Tobacco UK says: “ePen 3 is our best vape ever and has been five years in the making. Internal tests show ePen 3 provides a superior vaping experience versus other Pod Mods, recognised by the positive reviews we have received from smokers and vapers alike.

The rich vapour and intense flavour delivery sets this device apart and provides a truly satisfying experience that offers a real alternative to smoking while being a great lifestyle fit for vapers seeking a fashionable, & easy-to-use device. The wide choice of colours, flavours and nicotine strengths mean there is something for every vaper or smoker.”

The full Vype ePen 3 device range is available to purchase now at most major retailers at an RRP of £19.99. The Vype ePen 3 is also available to purchase on the Vype website: The eLiquid pods are available to purchase here:

Included in the starter kit:

  • 1 x Vype ePen 3
  • 2 x Vype ePen 3 Pods (Blended Tobacco & Crisp Mint – 18mg/ml)
  • 1 x Micro USB Charging Cable
  • 1 x User Guide – please read before use

For further information, visit the Vype website at, follow them on Twitter @govype , Facebook at and Instagram at

*Based on typical usage

**Vype ePen 3 is a closed system product therefore the Vype ePen 3 eLiquid pods are sealed. In addition, Vype ePen 3 eLiquid pods have been designed specifically for the Vype ePen 3 device.

*** Vype eLiquids are made from different mixtures of the same 5 ingredients: vegetable glycerin, propylene glycol, nicotine, water and most importantly the flavourings. Although some of our liquids are nicotine-free.

About Vype ePen 3 device – additional notes:

Development Team: The Vype ePen 3 was developed by BAT its UK based team of scientists covering many disciplines, ranging from toxicology to medical device manufacturing, biosciences to analytic computing.

Standards and Safety: All Vype devices, including Vype ePen 3, are additionally CE certified and assessed by an independent third party in the UK. Our devices comply with the General Product Safety Directive, the Restriction of Hazardous Substances Directive (RoHS), the Low Voltage Directive, the Electromagnetic Compatibility Directive and the Battery Safety Standard. Vype is committed to providing assurance to our consumers by operating and maintaining a quality management system based on requirements of ISO 9001:2008. Note: To avoid risk of fire, injury and/or damage to your Vype product or other property, only charge your Vype device with the equipment provided in your kit, or with compatible Vype charging accessories.

eLiquid Development: Vype eLiquids are carefully crafted, rigorously tested for quality and developed by both expert scientists and flavourists for a vape you can trust. We carefully balance the blend of ingredients for a richer & more satisfying vapour with optimum taste. All Vype ePen3 flavours are made in the UK with high quality, high purity pharma grade ingredients. Our eLiquids have been developed bespoke to Vype devices, and formulated specifically to offer the most satisfying vaping experience.

About British American Tobacco
British American Tobacco (BAT) is one of the world’s leading, multi-category consumer goods companies, that provides tobacco and nicotine products to millions of consumers around the world. It employs over 55,000 people, with market leadership in over 55 countries and factories in 42. Its Strategic Portfolio is made up of its global cigarette brands and an increasing range of potentially reduced-risk products, comprising vapour and tobacco heating products, as well as oral tobacco and nicotine products such as moist snuff and snus.

In 2017, the Group generated reported revenue of £20 billion and profit from operations of £6.5 billion. In July 2017, British American Tobacco p.l.c. acquired the remaining 57.8% of Reynolds American Inc. that BAT did not already own, creating a stronger, global tobacco and nicotine company.

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