Walkers’ premium crisps range – Sensations – is adding a brand-new flavour into its line-up: BBQ Beef Teriyaki. Inspired by the evocative flavours of Japan, the new variant will launch into grocery and symbol convenience stores from mid-September.

Blending the flavours of rich barbecued beef, sweet soy sauce, garlic, and fiery ginger, the new Sensations BBQ Beef Teriyaki will bring an exciting taste experience to the savoury snacks category. What’s more, retailers will have the opportunity to capitalise on the demand for BBQ flavours, which is currently the fastest-growing flavour profile in the Salty Sharing segment (+37%[1]).

Kate Prescott, Marketing Manager for Sensations UK, has commented: “Japanese cuisine is a popular consumer trend in the UK, as it scores impressively amongst food fans for its complex flavours and broad appeal[2]. Over half of Brits (54%) say that they like to experiment with new food[3], and the new addition to the Walkers Sensations range will support the savoury snacks category. As consumers continue to demand distinctive flavours, reminding them of authentic tastes and cultures from abroad, the new flavour provides the perfect snack to make big nights in and sharing occasions with friends even more special.”

Sensations BBQ Beef Teriyaki will be available from the 12th September at an RRP of £1.99 for a 150g sharing pack.

[1] Kantar World Panel, Salty Sharing, % Spend Change, 52WKS WE 21.03.21

[2] Opinion Formers – The Food People 2020

[3] Kantar Global MONITOR, 2019

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