Westons Cider, the UK’s leading authentic cider maker, urges retailers to capitalise on what it predicts will be a historic winter for cider sales. The producer forecasts record cider sales as the first ever winter World Cup falls among a busy season of celebrations including Halloween, Christmas and New Year.
In its latest annual cider report, the best-selling Herefordshire cider maker highlighted the importance of major sporting and festive events for the cider industry. What’s more, previously considered a summer staple, Cider’s now proven to be a year-round beverage ideal for all drinking occasions. With this in mind, Wholesale Manager headed to Soho Cash & Carry, near Birmingham, to chat to Darryl Hinksman, head of business development for Westons Cider, and Sumit Verma, buyer at Soho Cash & Carry, about the key cider trends retailers should be aware of when stocking for the busy Winter period.
Run by the fourth generation of the Weston family, Westons Cider has been producing premium quality cider from its mill in Herefordshire since 1880 and produces a range of popular brands including Henry Westons – the UK’s best-selling premium bottled cider – and Stowford Press. The Westons Cider portfolio is widely available throughout the UK wholesalers and retail outlets
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