KP Snacks, part of the Intersnack Group, is pleased to announce that it has successfully acquired Whole Earth Foods Limited from the Ecotone group, a European leader in organic and plant-based food, for an undisclosed amount.
The Whole Earth brand, which includes nut butters and soft drinks ranges, has expanded substantially since it was acquired by Ecotone in 2003. It has achieved strong sales growth to become the UK’s No.1 peanut butter brand* and has grown its brand across organic peanut butter in other key European markets including Germany, the Netherlands, France, Spain and Italy.
Mark Thorpe, CEO of KP Snacks, says: “Whole Earth Foods is a fantastic addition to our business, expanding our selection of delicious, healthier products. Known for its commitment to high-quality, nutritious food, Whole Earth Foods complements our portfolio of iconic brands and aligns with our sustainable business practices.”
Christophe Barnouin, CEO of Ecotone, says: “This sale is an acknowledgement of Ecotone’s 22 years of sustainable growth with the Whole Earth brand, from a UK start-up to a leading European brand. The integration into KP Snacks will enable Whole Earth Foods to continue to invest and grow for the future.”
*Source: IRI MAT 05/10/2024
Comments are closed.