sales---food+bevSolarsoft’s Dashboard will give chilled food distributor rapid access to key performance data and bring new visibility to trends and opportunities in sales and productivity.

Willow Foods, the chilled foods distribution specialist, has gone live with Dashboard technology from Solarsoft, to provide the company with improved management information.

By implementing Solarsoft Dashboard, Willow Foods now has a consistently up-to-date and accurate picture of business activity from sourcing to sales and final delivery, allowing managers to make decisions faster and with more confidence.

Willow Foods is a chilled and frozen food wholesaler, supplying goods to professional caterers. With 40 employees, 15 distribution vehicles and an annual turnover of £3.5 million, the company wanted to develop a clearer understanding of the sources of profits and costs, so that trends could be identified quickly and new campaigns and operating procedures developed in a timely and cost-effective manner.


Malcolm Acott, Managing Director at Willow Foods, comments, “We have been a Solarsoft customer for fifteen years and their ability to deliver core business improvements through technology has been proven to us on more than one occasion, so we were keen to see what new technologies were available to meet our rapidly changing business needs.”

Malcolm continues, “Our Solarsoft ERP system holds an enormous amount of valuable information, but we wanted the ability to look deeper into the data that it stores, with Dashboard we get a summary analysis presented in simple graphic form but, with the ability to drill into the detail. Users can see what is happening currently within the business. This allows us to devise more effective sales strategies and to improve our internal processes which impacts on profitability.”

Malcolm concludes, “The reporting features in Dashboard are really second to none. The flexibility we now have to create our own reports whenever we need them will allow us to respond more quickly, grow our revenues and create tangible time and cost savings across the business.”


Anthea Ross, Marketing Manager

Tel: 08447 700 900


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