Women in Wholesale is partnering with the Federation of Wholesale Distributors to help put diversity, inclusion and mental health awareness at the top of wholesale’s agenda.

Now in its fifth year and with more than 700 members, WiW will be part of the FWD’s Supporting Wholesale mission, giving the initiative wider reach and visibility.

“With this partnership – we can achieve greater lobbying influence,” said WiW Chair, Clare Bocking. “Helping us to truly achieve the change that we want to see.”

WiW is an educational networking event set up by Elit Rowland in 2016 to inspire, support and progress women working in wholesale.

Launched before the first tranche of gender pay gap data, the initiative was truly ahead of the curve.

Since its inception, the FWD has dedicated 50% of bursaries and Awards to females.

Coral Rose, Chair of FWD, said, “The past ten months have taught us that creating an inclusive work environment is not just about gender and race equality. It’s about mental health and well-being, too. Working together we will be able to expand our support and knowledge to the sector, creating a truly effective workforce in the pandemic era.”

Elit will continue to run the WiW brand and events, coordinating with the FWD.

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