Building on the success of its 400ml offering, YAZOO, the UK’s number one traditional flavoured milk[1] brand, is launching its Limited-Edition Jaffalicious Choc-Orange flavour in a one litre format.
The larger size is available in grocery and convenience from this June and is ideal for sharing. The up-to nine months shelf life makes the bottle a strong addition to a store cupboard or pantry, ready to be transferred to the fridge as and when consumers desire.
YAZOO’s one litre milk drinks are currently growing ahead of the market rate at +17% YOY[2], giving retailers reason to commit to expanding their YAZOO ranges and stock both sizes to offer shoppers plenty of choice.
Kate Allison, YAZOO Marketing Manager at FrieslandCampina UK, said: “Our new Limited-Edition flavour has proved very popular with shoppers so far, with sales now worth over £46k[3] and growing in just six weeks since launch. Jaffalicious Choc-Orange offers an exciting variant for existing fans and creates a sense of exclusivity, which in the long term contributes to brand longevity. It also entices new shoppers to the category, with 7%[4] of non-flavoured milk drinkers saying it would prompt them to buy YAZOO.”
“Our one litre formats are permanently available in our best-selling core flavours: Chocolate, Strawberry and Banana, and as we respond to the growing demand for take-home drinks and treats – we’re very excited to be extending this to our limited-edition range to provide YAZOO lovers with more variety.”
RRP – £1.50
[1] IRI Infoscan, Total Market, Volume Sales, Flavoured Milk, 52 w/e 5 Dec, 20
[2] Value sales 5/2 week as per 1st ref
[3] MAT To 16/05/21, inc. NI
[4] IRI Infoscan, Total Market, Volume Sales, Flavoured Milk, 52 w/e 5 Dec, 20
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