Cleaning giant, Astonish has continued to innovate, finding more sustainable ways to produce products, meet consumer demand and future-proof their business.
With 80% of UK consumers looking to buy from businesses who are making a concerted effort to be environmentally friendly1, Astonish has implemented a range of new initiatives to bolster the brand’s green credentials and ensure they play their part in protecting the planet.
Moss & Adams, a personal care brand under the Astonish parent company, uses 100% British recycled plastics for the range’s bottle, while products across the Astonish cleaning range are moving to higher recycled content in packaging. Where possible plastic is being replaced, including the brand’s Clean & Revive product use of 80% paper packaging.
The Yorkshire-based brand has also just launched a new range of refillable disinfectant trigger sprays. Using fragrances with natural extracts and essential oils, the trigger sprays can be refilled and reused with Astonish Concentrated Disinfectant, diluted with tap water, to help consumers achieve a greener and more sustainable clean at home.
The brand also holds the title of the only British made Vegan and Cruelty Free certified household cleaning and personal care brand. These certifications come after nearly five decades of formulating products to contain no animal derived ingredients and ensuring they are not tested on animals.
CEO of Astonish, Howard Moss commented, “As a brand, Astonish has always been an industry leader. For over 50 years we’ve been pioneering new practices, developing unique products and ensuring our brand values and standards remain high. Now, more than ever it’s so important that our business champions environmental and ethical practices to protect our planet long term.”
For over 50 years, Astonish has been leading the industry and now manufacturers and ships goods all across the UK and some 30 markets globally, with over 60 products across their range.
For further information on Astonish visit www.astonish.co.uk