Sigma is working with Zest’s team of experts on building their brand portfolio for the foodservice sector in the UK.
Sigma is a global leading food company that offers a wide range of products including packaged and fresh meats, cheese, ready meals, and vegetarian products. Sigma’s portfolio is composed of leading brands, including Campofrío, Fiorucci, Aoste and Nobre. In Europe, the company already has a significant presence in eight countries and export their products to another 60 countries worldwide.
Jon Body, Commercial Director, Zest Food Partners said, “We are delighted to be working with Sigma. They have an impressive portfolio of brands, and a fantastic range of high-quality products that we know will be competitive for our customers. I am confident there is a huge opportunity to accelerate the growth of the Sigma brands within the foodservice sector in the UK.”
Christopher Kidd, Sigma’s Sales Manager for the UK said, “We are really pleased to have found a strategic partner in Zest. We are convinced that their targeted approach and deep understanding of the UK’s foodservice sector will be key to driving growth in this market.”
Zest Food Partners is a team of strategy, sales, marketing, and procurement experts working with ambitious brands that are looking to expand and grow within the foodservice market. Working with brand owners to understand their business, they help develop and execute successful foodservice strategies to get products into the right channels and in front of the right people.