Zoflora, the UK’s leading disinfectant brand is set to launch ‘We’re All One Big Beautiful Home’, a heavy-weight, feel good campaign, premiering on the weekend of 30/31 May and airing with primetime 60 second slots across ITV.
The creative and strategy for this fully integrated, emotively-charged campaign, was developed and produced by Quiet Storm in response to insight showing the rise in the priority of home hygiene, as we strike to keep our environments safe for our loved ones.
Alongside everyday household cleaning, many have adopted curious new routines of disinfecting the things we touch regularly or bring into our homes from outside, such as keys, food packaging, door handles and light switches. The campaign celebrates our common cleaning habits and the sense of support, community and togetherness brought about by the recent pandemic. The creative also highlights some of the comedic everyday situations experienced when our homes quickly became a primary location for work, education and online socialising.
Sarah Fozzard, Head of Home Hygiene at Zoflora explains: “We are excited to showcase how Zoflora is helping to keep Britain protected, connected and uplifted as we all go through these unprecedented times. The nation is in love with cleaning, and Zoflora can offer users a hygienic and welcoming space for all of us, where we can feel safe and comfortable. This is Britain now, one big beautiful home at its best, pulling together and helping each other.
“We are keen to harness our brand equity and much-loved heritage to recognise and celebrate this coming together – for us all to feel proud of how we are protecting and inspiring each other, finding joy in the little things and each other’s company. We are also celebrating those that are keeping us going in this period, including healthcare workers, farmers, delivery drivers and our own production team in Huddersfield who have worked tirelessly to keep our products in good supply.”
Sarah continues “Using actual content supplied by real people in everyday homes and workplaces, we will show an authentic view into Britain today, demonstrating Zoflora’s important role in keeping homes protected and energised with our beautiful fragrances.”
Visit Zoflora.co.uk for further details on the product and brand history.
* Source: Kantar Worldpanel 52 22/03/2020
** Zoflora Customer data 2018