7UP is reuniting with pop culture icon Fido Dido, to encourage people to slow down and appreciate the little things in life. Fido Dido is appearing across 7UP Free limited-edition packs from April to October to introduce the character to a new generation of shoppers, as part of the brand’s ‘Feels Good to Be Free’ campaign. No sugar, no calorie 7UP Free is the fastest growing lemon and lime sub-brand in convenience. The launch will be supported with 7UP’s biggest UK campaign to date, including TV from June.
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