7UP, the UK’s number one Lemon & Lime brand[1], is launching its popular 7UP Free Cherry in a 500ml bottle for the first time, to capitalise on the opportunity on-the-go soft drink occasions represent. The new format will be available from the 7th March, and will be supported with in-store visual assets.
Phil Sanders, out of home commercial director at Britvic, comments: “We know that sugar free choices are of particular importance in the fruit carbonates segment having grown +18% in the last two years[2]. Considering the immense success of 7UP Free Cherry to date, and the initial roll out in take home formats was one of the biggest new product launches in the category over the last two years[3], we are confident that this momentum will continue in the on-the-go sector, especially as the flavour is currently worth an impressive £5.7m RSV[4].
“Recent research shows that nine out of 10 shoppers say that flavour and taste are key considerations when choosing a soft drink for on-the-go missions, and seven out of ten say that sugar content or lack thereof is important[5]. As retailers and their shoppers start preparing for summer, the 500ml 7UP Free Cherry is ideal for tapping into on-the-go impulse purchases for picnics and other snacking occasions.”
A wider digital media and out of home campaign, live from May until the end of August, will draw shoppers’ attention to the new format and shine a light on the different flavours available from 7UP, giving them even more opportunities to enjoy their favourite lemon and lime brand.
[1] NielsenIQ RMS, Total Coverage, Britvic Defined, Value Sales, 52 w.e 22.01.22
[2] NielsenIQ RMS, Total Coverage, Britvic Defined, Value sales % chg MAT vs 2YA to w.e 01.01.22
[3] NielsenIQ RMS, Total Coverage, Volume and Value, Fruit Carbonates, Britvic Defined, 52 wks to 19.06.21
[5] Independent research commissioned by Britvic, Shopper attitudes to on-the-go shopping in convenience, 2,000 shoppers surveyed, July 2021
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