Alpro has given its ‘For Professionals’ range an upgrade to include a gluten-free Oat variant; offering coffee shops a new opportunity to tap into the surging demand for plant-based options out of home.
With a superior taste profile and texture, the new and improved recipe also has the added benefit of being gluten-free – while delivering the same excellent workability as the existing Alpro For Professionals portfolio.
“As the original plant-based brand to launch drinks that have been specially crafted for baristas, it seems only right that we are the ones to offer baristas and coffee shop owners alike the best-tasting oat drink to serve to their customers,” says David Jiscoot, Marketing Director at Alpro UK & Ireland.
“Traditionally, we’ve found that the texture and flavour of other oat drinks often overpower the coffee, so we really wanted to create a product which let the coffee be the hero. The upgrade means that Alpro Oat For Professionals now has a creamier texture, is even easier to work with, and has a more subtle flavour which really lets the fruitiness of the coffee shine through,” continues Jiscoot.
“By making the new addition gluten-free, we’re also now able to offer an oat drink that everyone can enjoy, regardless of their dietary requirements.”
Alpro Oat For Professionals joins the brand’s winning ‘For Professionals’ line-up – which includes Soya, Coconut and Almond. The launch comes as Alpro unveils a new packaging design across its For Professionals range. Working with Latte Art Champion, Will Pitts, the packs use marble-art illustrations to recreate latte art in ingredient-specific colours which help baristas with allergen management – making the packs both functional and a worthy addition to any coffee counter.
For more details on the Alpro For Professionals range please visit: www.alpro.com/for-professionals.
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