Kopparberg is launching Bring Me Sunshine, its biggest national campaign to date, backed by £6m of investment to support grocery and convenience retailers through peak cider season.
Launching from 22nd May, the fully integrated campaign runs across TV, social, streaming, out-of-home and in-store, designed to drive summer visibility and sales during one of cider’s most important trading periods.
Retail activation includes high-impact in-store displays, refreshed packaging from June, new, branded glassware, on-pack Bring Me Sunshine messaging and a consumer promotion offering shoppers the chance to win a trip to Malta.
Built for key summer occasions including BBQ’s, festivals, at-home sport, hosting and spontaneous warm-weather moments, the campaign is designed to keep Kopparberg front-of-mind while supporting the wider off-trade range across core favourites and recruiting formats such as Kopparberg’s Variety Pack and Kopparberg Alcohol-Free.
Claire James, Senior Shopper Marketing Manager at Kopparberg, said:
“Summer is a huge opportunity for cider and shoppers want brands that are familiar, easy to choose and trusted to deliver in store. Bring Me Sunshine gives retailers a clear, scalable platform to activate in-store, simplify choice across the range and convert peak summer occasions into sales.”
Preview of the ad: https://www.youtube.com/watch?v=P9g6Qh4CMdQ
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