Sugro UK has successfully concluded its annual overseas Business Convention in Vietnam. The 2026 event marked a major milestone for the Group, generating substantial commercial growth while delivering a profound community impact through its dedicated charitable initiative.
The highly anticipated convention drove an impressive volume of approximately 13 million cases purchased during a strategic three-month incentive period, benefiting both wholesale Members and Supply Partners alike.
Bringing together over 80 delegates, the convention featured a dynamic schedule of formal and informal one-to-one business sessions. These face-to-face interactions provided crucial networking opportunities, strengthening the marketplace and reinforcing the unique “Sugro Family” dynamic that defines the group.
In keeping with Sugro UK’s tradition of giving back to its host communities, the Group partnered with major corporate sponsors to champion a meaningful Corporate Social Responsibility (CSR) project. Collaborating with leading industry suppliers – PepsiCo Walkers, Red Bull UK, Suntory Beverage & Food GB & I, and Valeo Foods UK, – Sugro UK made a substantial financial donation to SOS Children’s Villages in Go Vap, Vietnam.
As the largest of SOS Vietnam’s children’s villages, the Go Vap facility comprises 20 family homes and has provided a safe and nurturing environment for over 600 underprivileged children over the years. The donated funds will be directly utilised to supply local children with essential everyday necessities.
Emma Senior, Managing Director at Sugro UK, commented:
“Our 2026 Convention has been one of our most successful yet. Members and Suppliers came together to further foster relationships, whilst driving fantastic incremental volume to the group, this truly is our event of the year. The CSR contribution at Go Vap with the local children was truly memorable. We had the opportunity to visit the children in their school and homes, with the Sugro Board directors and I presenting the head of the school with our donation. I would like to personally thank those suppliers who supported us in the charitable contribution.”
Looking forward, Sugro UK remains firmly committed to hosting high-impact events both domestically and internationally. By pairing business excellence with global community outreach, Sugro continues to drive growth, innovation, and positive social change across the wholesale sector.
Comments are closed.