Nature Valley, the number one cereal bar brand in the UK market, has given its Sweet & Salty Nut Bar range a scrumptious new look to grab the attention of impulse shoppers and catapult the growth of the platform.

Part of the £57 million brand’s best-selling portfolio, the new Sweet & Salty Nut pack design heroes the product’s ingredients with improved taste and better-for-you cues to capture shoppers looking for a delicious yet high fibre, lower calorie snack.

With a more premium feel, the revamped packaging also boasts new, distinctive font colours to help shoppers differentiate between the variants – Dark Chocolate with Nuts and Roasted Peanuts.

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