Alex Fisher, Group Managing Director, Bidvest 3663, is to address over 300 foodservice and hospitality industry colleagues on the key issues affecting the industry at Arena’s esteemed networking event, Arena’s Savoy Lecture 2014, on the evening of Monday 24 March 2014.

Alex Fisher

During his long career Alex has experienced and successfully embraced extensive industry changes.  From food trends, sustainability and healthy eating through to technology and the economy, Alex and the business have moved with the times and more often than not stayed ahead of the game.  His great insight, expertise and understanding of the ever-changing demands placed on the industry more than qualify him to take on the esteemed mantle of presenter of Arena’s Savoy Lecture.

An instrumental and influential figure in the evolution of Bidvest 3663 since its creation following Bidvest’s acquisition of Booker Foodservice in 1999, Alex has shaped the business into a formidable industry player.

The list of its notable, and often industry-leading, achievements with Alex in the driving seat is impressive and wide reaching. Naming just a few, it has enjoyed revenue growth of over £400m and explosive national account sector growth; features in the Sunday Times Best Companies List; was the first delivered wholesaler to secure the sustainability accreditation ISO 14001 in all depots; leads the market in reducing salt, sugar and fat within its own label range; boasts the UK foodservice’s best distribution network; delivered recognised excellent service to London 2012; and created foodservice’s first iPhone app in the UK.

The respected and popular networking event starts at 5.30pm with Alex’s insightful presentation. Held at the glorious Savoy Hotel, the formal lecture will be followed by a lively drinks reception and exquisite three-course dinner.

Tickets cost £195 plus VAT for Arena members and £245 plus VAT for non-members.

For further information and tickets visit or contact Lorraine Wood on / 07803 853 618.


image002Arena is the hospitality industry’s premier networking association.  Established for 30 years, Arena prides itself on bringing together the most senior decision makers within the hospitality industry at its various events, all with the common aim of making contacts, originating and swapping ideas and finding out what is happening in the wider industry, outside of their immediate businesses.  Over the years Arena has brought together more than 60,000 industry professionals.

Arena has an active and constant membership base of around 2,000, mainly comprising director-level individuals who are responsible for some of the industry’s biggest, most exciting and dynamic enterprises.

For further information contact: Berenice Pretlove on 07508 146 118 /

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