Ocado.com confirmed as first national listing plus host of new wholesale partners

This January, All Dressed Up announces a series of significant distribution wins for its range of all natural dressings. The British brand, which is on a mission to make healthy eating more delicious, fun and easy, has secured its first national supermarket listing with the UK’s fastest growing retailer, Ocado.com. From Jan, the retailer will take three of the brand’s four dressing SKUs; Everyday House, Miso & Sesame and Tahini & Lime (RRP: 5.99 / 250ml bottle).

This month also marks wider availability to independents, having confirmed a duo of new wholesale wins with Cotswold Fayre & Diverse Fine Foods who will list the full range, which is completed by a Spicy Harissa, from mid January. Along with a thriving e-commerce shop, the brand is also available in stores including Bayley & Sage, Panzers, Fenwicks and Whole Foods, the range is also widely available across more than 100 farm shops and delis including Wellington Farm Shop, Darts Farm, Passage Pantry, Dugard and Daughters, Herbie Edinburgh, and Good Food Stores

Born out of a desire to be different, All Dressed Up offers a range of four flavourful dressings that can be used every day to elevate simple ingredients and make cooking more delicious, simple and fun. Not solely for salads, the dressings offer a quick and easy way to enhance everyday dishes. Using all natural ingredients, and never, UHPFs, the range is free from refined sugar, gluten and dairy. The dressings come in an easy to squeeze bottle format.

All Dressed Up is the brainchild of Leiths trained chef, Tess Reed, who wanted to create a brand that not only looked and tasted great, but was good for you too.

Founder, Tess says: “As a lifelong fan of salad dressing, I’d always been really underwhelmed by what was on offer in the supermarkets, with the majority of dressings full of saturated fats, emulsifiers and refined sugars. I started thinking that the world needs good salad dressing! Not just dressing for leaves, but dressings that you can use everyday in a variety of ways, that elevate simple ingredients and make cooking more delicious, simple and fun.

I am so excited to be starting the New Year with such a step-change to our distribution. Having secured the support of Ocado.com is huge for the business, helping us to drive our more mainstream national availability and awareness. Our independent retail partners have always been our heartland, and continue to be at the core of everything we do. Having two such established wholesalers on board for 2025 means we can continue to extend our availability.”

Find out more: All Dressed Up

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