Alpen, the nation’s number one muesli brand, is set to invigorate category sales with the launch of Alpen Chocolate. Available from January 2020, the new variant adds a touch of indulgence to breakfast, whilst maintaining its health-led brand credentials.

Combining creamy rolled oats and toasted wheat flakes with roasted almonds and hazelnuts, juicy raisins and delicious chocolate curls, new Alpen Chocolate has been developed to add excitement to the breakfast aisle, as shoppers demand new and innovative flavour profiles.

Alpen is a £60m brand and is the number one brand within the muesli sector with a 28% market share.

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