Alpen, the nation’s number one muesli is extending its range with the launch of Alpen Create. The new product from the £60m brand encourages consumers to enjoy muesli ‘their way’ and does not include raisins, unlike other mueslis in the Alpen range, following research suggesting 25% of shoppers dislike them. Containing no added sugar and high in fibre, the new cereal was created to tap into the trend for more personalisation at the breakfast table and is made with allnatural ingredients, including traditional rolled oats and toasted wholegrain wheat flakes.

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