Alpro Almond For Professionals launches at Costa Coffee
In the New Year, Costa Coffee, the UK’s market-leading coffee chain[i], will expand its plant-based offering with the addition of Alpro Almond For Professionals, available at stores nationwide.
From 3rd January 2019, Costa customers will be able to enjoy the delicious plant-based drink in their orders, which offers a delicate almond taste and smooth creamy texture.
This comes as demand for plant-based options at coffee shops is at an all-time high, with one in three consumers now regularly choosing a plant-based drink out of home[ii]. What’s more, almost two thirds (62 per cent) of consumers say it’s important for their coffee shop to offer more than one plant-based offering[iii], so the addition of Alpro Almond For Professionals at Costa will help the chain to meet the demand for multiple plant-based options.
Vicky Bhattu, Marketing Director at Alpro UK and Ireland said: “It’s great that Costa has chosen to boost its plant-based offering even further with the help of Alpro Almond For Professionals. For us, it demonstrates just how successful the launch of our Coconut For Professionals product has been over the past 12 months for the chain, as well as their confidence in our brand’s ability to produce great tasting plant-based drinks.”
Alpro’s For Professionals range includes four drinks, Soya, Almond, Coconut and Oat, and the range has been developed specifically to give baristas optimum performance in coffee and hot drinks, so consumers can enjoy delicious plant-based coffees without compromise.
Bhattu continues, “We’re thrilled to be helping Costa to meet the increasing demand for plant-based and expect the Almond launch to encourage even more consumers to fall in love with delicious, plant-based options.”
For more details on the Alpro For Professionals range please visit: www.alpro.com/for-professionals.
[i] Allegra World Coffee Portal –UK Retail Coffee Shop Market –Strategic Analysis, December 2017
[ii] At least once a month according to the Allegra Project Café UK 2018 Report by the Allegra World Coffee Portal
[iii] Allegra Research UK U&A PBA 2016
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