Strongbow relaunches its range with no artificial sweeteners, flavours or colours

Strongbow, the UK’s no 1 leading cider, has announced all of its variants will be made with no artificial sweeteners, colours or flavours...

Shloer revamp delivers Shloer reimagined

Shloer, the No.1 Adult Soft Drink (ASD) in Britain1, is unveiling a striking new logo and graphics this summer.  The step-change redesign is injecting...

New WKD 440ml Canned Cocktails

WKD, the UK’s No.1 RTD brand1, is launching two new ready-to-serve cocktails in cans.  Available in 440ml price-marked packs, WKD Venom and WKD Anti...

Fresh look for Snapple brings New York to UK Chillers

Barr Soft Drinks is unveiling a fresh new look for Snapple, the premium US juice drinks brand, to highlight the brand’s New York City...

Lucozade Zero couples with Love Island this summer in £4M marketing campaign

Lucozade Zero, the sugar-free drink from the nation’s number one energy brand, has partnered with ITV2’s hit series Love Island as the official soft...

Greenall’s Reinvigorates Ready to Drink Range with New Look and New Flavours

Greenall’s, the Original Handcrafted British Gin, has unveiled a colourful fresh look for its Ready to Drink (RTD) flavoured gin & tonics that’s set...

Coca-Cola Great Britain continues sustainable packaging drive with move to 100% recycled plastic in...

The change will remove 3,100 tonnes of virgin plastic from circulation Coca-Cola in Great Britain on track to double the recycled content of...

HEINEKEN UK pledges new calorie and nutrition labels on all cider packaging while reducing...

HEINEKEN UK commits calorie and nutritional information labelling to all of its cider packaging The maker of Bulmers and Old Mout reveals it...

Out of This World: Kronenbourg 1664 Launches Its Supreme Tasting Beer Into Space With...

Launching in June 2019, Kronenbourg 1664’s latest mission is to prove it’s not just Le Taste Supreme of the world, but of the entire...

Diet Coke celebrates flavour range with TV star Tanya Reynolds in new campaign

Diet Coke has launched a new marketing campaign in GB to celebrate its flavour range, which includes Diet Coke Twisted Strawberry and Diet...

Read the latest issue

MAY DIGITAL EDITION – A marked reduction in anxiety

There was relief all round when the European Council extended our EU departure to 31 October, postponing the threat of a catastrophic no-deal Brexit....

Recent News

Get Wholesale Manager delivered to your inbox for FREE
SUBSCRIBE NOW!
Join over 15k subscribers