Premier Foods is hopping into Easter 2019 with seasonal launches from its popular cake brands. The Mr Kipling and Cadbury Cakes ranges both see new launches, with new Mr Kipling Lemonade and Elderflower Slices. With a more traditional appeal, the new Triple Chocolate Slices perfectly match consumer demand at Easter, when chocolate is the leading flavour for sweet treats. In a novel twist to a family favourite, new Cadbury Cakes include twin packs of Crème Egg cupcakes with a distinctive chocolate and icing top, completed by the popular Crème Egg fondant concealed inside.

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