Lucozade Energy, the UK’s number one energy brand, is adding a new flavour to its permanent range, Apple Blast. The Apple flavour first launched last August as part of the brand’s partnership with the Lara Croft franchise, when Lucozade became Larazade to mark the game release of Shadow of the Tomb Raider. Apple fquickly became Lucozade Energy’s third most popular flavour in the independent and symbols channel after Orange and Original. Lucozade Energy Apple has driven over £2M in sales for retailers, making it the brand’s biggest launch in three years.

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