From mini treats to indulgent luxury eggs, Mars Wrigley UK unveils a host of exciting Easter chocolate treats with something for everyone this spring!
Although this spring may not resemble the season we’re used to – one thing Mars Wrigley UK knows for certain is that the British public have an enduring love for Easter as it presents the perfect opportunity to gift loved ones, have fun with the family and treat themselves in the process!
We know special occasions will mean more in 2021, which is why Mars Wrigley UK has tailored its Easter portfolio to ensure there is something for everyone throughout the spring season!
Hop into Easter with Bunnies!
MALTESERS® Bunny Orange (RRP £0.62 – 29g) [NEW]
Sure to squeeze the excitement out of Brits is the new MALTESERS® Bunny Orange. Orange chocolate has grown +20% in the last two years[1] and so we’re confident this zesty makeover will get the shoppers and retailers alike ‘peeling’ good this Easter.
MALTESERS® Bunny (RRP £0.62 – 29g)
Fear not though, as the classic MALTESERS® Bunny isn’t going anywhere. As the UK’s 2nd most popular single treat on the market – grossing a whopping £36m[2] in sales in 2019! – we’d be hopping mad not to bring this fan favourite back for Easter 2021.
MALTESERS® White Mini Bunnies (RRP £1.29 – 58g) [NEW]
But wait! The fun and hoppy-ness doesn’t stop there! Also coming to shelves for Easter 2021 is the number 1 most requested product on social media – MALTESERS® White Mini Bunnies.
And, if that wasn’t exciting enough, in 2021 MALTESERS® will launch an explosive national campaign offering shoppers the chance to ‘find the bunny and win the money”, with £5,000 in prize money and 100’s of other prizes up for grabs.
The MALTESERS® White Mini Bunnies will be available as a Tesco exclusive and are available now.
Egg hunts, baking and gifting!
Did you know?: In the four weeks leading up to the egg-citing Easter Sunday, shoppers move into what Mars calls ‘the late season’, where purchases are often planned and intended to fulfil an Easter ritual such as egg hunts, baking and gifting. For Easter 2021 we expect these rituals to evolve, as with fewer social gatherings to exchange gifting, we predict seeing more egg hunt events hosted at home and Easter activities such as baking and crafting becoming more popular.
MALTESERS® Easter Mix (RRP £4.99 – 270g) | CELEBRATIONS Easter Mix (RRP £4.99 – 400g
MALTESERS® is the UK’s third most popular chocolate brand[3] so it’s a no brainer as to why Mars Wrigley UK will return the much-loved MALTESERS® Easter Mix alongside the CELEBRATIONS® Easter Mix. Both of these offer consumers a variety of plentiful fun treats to go around – whether used for egg hunts or for sharing at family feasts. Both packs are available at RRP £4.99.
MALTESERS® Easter Hunt Mix (RRP £6.99– 279.8g) [NEW] / GALAXY® Easter Hunt Mix (RRP £6.99– 306.4g) [NEW]
New for 2021, are our exciting MALTESERS® Easter Hunt Mix and GALAXY® Easter Hunt Mix packs, each offering an assortment of treats within, perfect for entertaining the family and providing variety to the easter hunt.
GALAXY® Caramel Mini Eggs (RRP £1.19 – 80g)
With fewer social gatherings expected this Easter, we’ll likely see more Easter egg hunt events hosted at home, alongside Easter activities such as crafting and baking becoming a popular pastime – but maybe hold the Banana bread!
Hitting shelves will be the classic GALAXY® Caramel Mini Eggs, showcasing its 2021 glow up in a brand-new bold packaging design. These irresistible bites are perfect for decorating baked Easter creations, just be sure to save a few for yourself!
MALTESERS® Truffles Luxury Egg (RRP £11.99 – 286g) | GALAXY® Truffles Luxury Egg (RRP £11.99 – 301g)
Out of all seasonal products, Easter eggs are the largest and most traditional ritual of the Easter celebration. 2021 will see the return of the MALTESERS® Truffles Luxury Egg, a top 10 NPD for 2019, alongside the GALAXY® Truffles Luxury Egg, both of which will be available at an RRP of £11.99.
GALAXY® Enchanted Eggs ‘More to Bake’ (RRP £1.29 – 80g)
With lockdown encouraging more time spent in the kitchen and bringing families together, home baking has become increasingly popular in the UK. We know that 30% of consumers are cooking or baking more than they did before lockdown[4] and more widely 60% of shoppers enjoy baking[5] Mars Wrigley UK is eager to tap into this and get even more of the nation baking in 2021.
To cater for this ritual, Mars Wrigley UK will return our popular ‘more to bake’ GALAXY® Enchanted Eggs in the 80g large pouch formats – RRP is £1.29.
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