Award Winning Cadbury Dairy Milk Oreo Sandwich Launches New PMP Bar

The nation’s favourite chocolate[1] and the world’s number one biscuit[2] is aiming to help retailers drive sales, with the launch of Cadbury Dairy Milk Oreo Sandwich in a new £1 price-marked pack (PMP)* in February.

Cadbury Dairy Milk Oreo is a global power-brand that is worth an impressive £48m in the UK[3] and is continuing to grow from strength to strength (+17%[4]). The award winning[5] Cadbury Dairy Milk Oreo Sandwich has already driven £3.2m RSV[6]sales since its launch in February 2018 – and the PMP* format aims to build on this success.

Lyndsey Homer, Junior Brand Manager for Cadbury Dairy Milk at Mondelēz International, comments: “We’ve been extremely pleased with the success of Cadbury Dairy Milk Oreo Sandwich, which has not only won awards but has also helped drive incremental sales across the category. Retailers should take advantage of the new £1 PMP* bars, as we hope to see them secure the same success and drive even more sales within the category.” 

What does this mean to the retailer?

• Drive sales with the help of an award winning product and global power-brand, that is now worth £48 million[7] in the UK alone
• The new price marked packs have been specially designed for strong stand out on shelf
• Stock up ahead of significant 2019 investment in the brand, which will boost brand and product awareness

For further category advice, visit www.deliciousdisplay.co.uk

[1] ^{Total Chocolate, UK Total Coverage MAT to 07.10.18}

[2] ^{Euromonitor 2016}

[3] ^{Nielsen, Scan Track, Total Coverage, MAT, data ending 08.09.18 includes Oreo 110g, 180g, Mint, Peanut, Sandwich, Bites, Single and Seasonal.}

[4] ^{Nielsen MAT data ending 16.06.18 Includes CDM Oreo 110g, 180g, Mint, Peanut, Sandwich & Bites}

[5] ^{Cadbury Dairy Milk Oreo Sandwich won the confectionery product of the year at the Grocer’s New Product Awards 2018}

[6] ^{Nielsen, Scan Track, Total Coverage, MAT, data ending 29.12.18}

[7] ^{Nielsen, Scan Track, Total Coverage, MAT, data ending 08.09.18 includes Oreo 110g, 180g, Mint, Peanut, Sandwich, Bites, Single and Seasonal.}