Back to school with Brioche Pasquier

One of the country’s best loved brioche brands, Brioche Pasquier, is prepared for the back to school season with competitions and offers designed to please both parents and children.

The campaign will run on the popular PITCH range of products from July till mid-October, and offers families the chance to win a range of prizes including a holiday.

“We’ve run similar campaigns in the past with great success,” explains Matthew Grenter, Sales Manager. “Parents and children love the mechanism which allows them to find out online immediately whether they have won a prize, PITCH is our most popular product and is particularly enjoyed by children who love its’ sweet taste and soft texture.”

Each PITCH pack carries a unique code, and customers can see instantly if they have won a prize, by entering the code on a microsite. All the prizes in the competition are linked to going back to school and include items like magazine subscriptions and book vouchers. Consumers who want to collect the codes through multiple buys will automatically receive a free lunchbox, when they have entered five codes on the microsite.

The star prize is a trip for a family to Centre Parks, one of the great family destinations. Full of interesting and exciting activities for kids of all ages to take part in, this is a wonderful prize for one lucky family.

Brioche Pasquier’s popular PITCH products have been given an extremely high rating by the Family Panel, meaning that the products carry the prestigious Family Panel approved mark on their packaging and brand communication.

“We are a family owned business and bake family-friendly products with high quality natural ingredients and a lot of love and care,” says Matthew.  “Our products have amazing longevity without the need for any preservatives, artificial colours or hydrogenated fats. They stay fresh on the shelf for up to 21 days which is convenient for families and for retailers.”

PITCH filled brioche meet the need for snacks at every time of day. They are great for breakfast on the run, mid-morning break, a treat after lunch or sport, or an after-school boost. They are perfect to take along on a long car journey as they will stay fresh in their individual wrapping and are easy to eat.

These filled brioche are delicious straight from the packet, so unlike a bread roll, need no butter or spread. There are two types – one has a seam of soft dark hazelnut chocolate running through the centre of the brioche roll, and the other is sprinkled with chocolate chips throughout. Each PITCH is individually wrapped for convenience, and they are available in packs of four or six.