It’s the most wanted protein bar ever in the US; now it’s entering the UK: Barebells Peanut Butter – with 20 grams of protein and no added sugar. With a combination of creamy peanut butter, crispy peanut pieces and a milk chocolate cover, it offers an immediate satisfaction to your peanut butter cravings.  

Barebells Protein Bar Peanut Butter was first launched as a limited edition in the US. It flew off the shelves and has since then been highly requested in countries all over the world. Now, the Peanut Butter protein bar has reached the UK.

“It’s creamy, crunchy and so delicious it is the nuts – and now it is finally here”, said Joe Enright, Marketing Activation Manager for Barebells in the UK.

The new bar is peanut butter flavoured, filled with both creamy peanut butter AND crispy peanut pieces, and has a delicious coating made of crisps and milk chocolate. It is made to be the answer to anyone with a peanut butter craving, while still providing 20 grams of protein and containing no added sugar.  Besides this, it is HFFS-compliant.

“Peanut butter is a beloved flavour by almost everyone, and we’ve maximised it to deliver pure indulgence in every bite – while still packing a solid amount of extra protein”, Enright says.

The Barebells Protein Bar Peanut Butter launches in the UK on the 18th of June, 2025. It will roll out in stores nationwide in the upcoming weeks and can already be purchased online through barebells.co.uk.

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