An exciting new vegetarian pet food brand promises to revolutionize the plant-based market with the launch of Noochy Poochy, a complete dog food that ticks all the boxes.

One of the first things that jumps out at you about Noochy Poochy is its unapologetic branding. The brand’s name comes from its use of nutritional yeast, known as ‘nooch’, which gives the food an irresistible       cheesy flavour, whilst a stand out pink bag looks to catch your eye and set Noochy Poochy apart from other green and white veggie brands.

But Noochy Poochy is far from a marketing gimmick. Using select organic ingredients, it was formulated by a vegan vet and an animal nutritionist, working in collaboration to ensure it provides a nutritionally complete food, containing everything needed for a healthy dog. By combining a number of different plant proteins, the food is able to achieve a 28% protein content, not only the highest of any vegetarian dog food on the UK market but also higher than most meat based dog foods, and an impressive omega 6:3 ratio of 4 to 1.

The brand places ‘transparency’ as one of its core values, not shying away from the fact that, whilst they hope it will appeal to vegan dog owners, the food is not yet able to call itself ‘vegan’. As brand founder, and vet, Lucy McKinna explains…

“We haven’t yet found a vegan vitamin D3 that can stand the super high heat Noochy Poochy gets cooked to but we are entering a trial with a promising D3 soon and are excited for the results. Every other ingredient in the food is 100% vegan and ethically sourced and we’re proud it has accreditation from the Vegetarian Society, PETA and The Ethical Company Organisation.”

The brand’s ethics don’t stop at the food itself, with the packaging being fully recyclable and the brand also hoping to appeal to stores that have zero waste dispenser facilities.

“Alongside our bagged offering, we’re hoping Noochy Poochy, as a sustainable dry food, will also appeal to those stores looking to break into zero waste dispensary. It makes so much sense for all those involved, and the planet obviously!”

Of course the real test is in the taste, which is clear from ‘client’ testimonials also hits the mark…

“Chloe goes totally insane for it. She doesn’t even react like that to her dog treats!”

“Thank you for entrusting me with all the information about your vegan dog food and for the big bag of food which Lady and Jim are happily working their way through.

Ultimately Lucy hopes Noochy Poochy will provide a new generation of dog food to a new generation of vegan and vegetarian pet owners…

“As plant based diets continue to grow, so too does the demand for a pet food that fits in with people’s environmental and moral choices. We’re confident that Noochy Poochy perfectly aligns with these pet owners’ principals and provides an ethical, high quality product that engages and excites consumers. “

For more information please visit or call Tom Monks on 02086386219

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