Following the successful launch of Baxters Super-licious Soup Pots in February 2020, the brand has created four new vegetarian flavours in response to increased consumer demand for vegetarian and vegan friendly, convenient products.

Continuing its commitment to championing new and innovative formats and flavours, the new veggie Soup Pots have sought to combine timeless favourites with new, exciting flavours including Thai Vegetable Broth, Carrot and Coriander, Sweet Potato and Miso and Peri Peri Lentil and will initially be available in Spar stores across the UK and via Petty Wood.


Packed with flavour and hearty goodness, the new Super-licious Soup Pots have been created by Baxters Development Chef Darren Sivewright. Providing a nutritional, convenient lunchtime option that doesn’t compromise on flavour, the new all vegetarian and vegan range will give customers a perfectly flavoursome and filling lunchtime option – especially those working from home. With less than 200 calories per pot, the veggie Soup Pots are available in 350ml pots, can be easily microwaved, include one of your five a day and are 98% recyclable.

Lorraine Rothwell, European Marketing Director at Baxters Food Group, said: “Despite the fact that there’s more people working from home than ever, Baxters has seen a 13% rise YOY in soup sales within the convenience channel. Consumer demand for quick and healthy working from home lunches has continued to increase and we want to give our customers a range of options when it comes to flavour and market trends.

“The launch of the Super-licious range in 2020 was extremely well received and we anticipate the vegetarian Soup Pots will be just as well received as the initial range in 2021 as demand for plant-based and vegetarian products continues. This new range absolutely delivers on taste and quality, but that also offers our customers an accessible and satisfying vegetarian lunch option.”

To find out more visit: baxters.com or follow @BaxtersUK on Instagram, Twitter and Facebook.

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