Following £4M Launch Success Following the phenomenal success of its Freeze Dried sweets – which generated nearly £4 million in RSV within just six months – Bebeto, the UK’s leading challenger confectionery brand, is delighted to announce the launch of two brand-new flavours in its innovative Freeze Crunchy range: Bubble Gum Bottles and Blue Raspberry Rings.
These new additions will be available in shelf-ready packaging (SRP) of 12 x 35g pouches, with an RRP of £2.00*. Each resealable pouch is designed to preserve the sweets’ signature crunch by locking out moisture. Like the rest of the range, the new products are Halal-certified.
The freeze-drying process—commonly used in space exploration and emergency rations – freezes the sweets before using a vacuum to extract moisture. The result is a bold flavour experience and an ultra-crunchy texture that consumers have dubbed a total game-changer.
Phil Hulme, Commercial Director at Kervan Gida UK, comments: “Having sold almost 2 million packs and generating nearly £4 million in sales, we’ve been thrilled by the incredible response to our Freeze Dried range. Retailers, wholesalers and shoppers across the UK have embraced the launch, and the momentum shows no signs of slowing down.
“The #freezedriedcandy hashtag has now surpassed 4.7 billion views on TikTok, proving just how strong the trend and demand is. That’s why we’re expanding the range with two exciting new flavours – Bubble Gum Bottles and Blue Raspberry Rings – which we’re confident will resonate with both loyal fans and new consumers eager to experience the sweets with a new sour and nostalgic twist.
“Bebeto is the only freeze dried confectionery brand in the UK to own its end-to-end production process including its own freeze-drying facility. This vertical supply chain means unmatched consistency, control, and one of the most competitive price points on the market. At just £2 per pack—- we believe this range will continue to deliver strong results for our retail partners.”
The two new flavours are expected to roll out from 11th June and will be available from good wholesalers including Parfetts, Dhamecha, and many more!
*pricing at retailer’s discretion
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